Every junior sporting club deserves a dedicated wellbeing leader.
A practical & affordable mental health leadership system.
We help train a trusted volunteer within your community to become the go-to person for wellbeing concerns - just like you’d have a first aid officer on the sideline. The training is supported by practical frameworks, resources and ongoing guidance. The result is a stronger, safer and more confident club environment for players, families and volunteers.
The reality facing junior sporting clubs.
Suicide is the #1 leading cause of death for Australians aged 15 to 24.
Clubs are increasingly expected to recognise and respond to wellbeing concerns. Many volunteers, coaches and committee members care deeply about the wellbeing of their players, but often feel unsure how to respond when problems arise.
Coaches want to help, but lack confidence: When a normally confident young player becomes withdrawn or anxious, coaches often aren't sure how to approach the conversation, when to involve parents, or when professional support is needed.
Parents expect more from clubs: Families increasingly expect sporting environments to be safe, supportive and attentive to their child's wellbeing. Clubs that demonstrate clear wellbeing leadership build stronger trust.
Duty of care is expanding: Queensland's Child Safe Organisations Act 2024 requires all junior sporting clubs to comply with 10 mandatory Child Safe Standards — including clear processes for recognising distress, responding to concerns, and safeguarding young people. The Club Wellbeing Leader Program helps your club meet these obligations.
THE CHALLENGE
“During my time in the NRL, representing the QLD Maroons and Australia, I saw first-hand how much performance improves when athletes feel supported and mentally well. I believe community sporting clubs can benefit from the same approach so young athletes can stay safe, confident and reach their potential."
David Shillington — Prime Effect Founder, Master Principal MHFA Instructor, Former QLD Maroon & Australian Kangaroo
Four pillars that build a safer, stronger club.
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Trained Club Wellbeing Leader
A trusted volunteer completes Youth MHFA and wellbeing leadership training to become the club's point of contact for concerns.
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A Clear Wellbeing Process
Incident response flowcharts, concern reporting guides, referral directories, and communication templates — ready to use from day one.
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Parent & Coach Awareness
Parent education webinars, coach wellbeing guidance, and clear communication pathways so everyone knows how to raise concerns.
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Ongoing Support Network
Monthly wellbeing leader network webinars, case discussions, guest expert sessions, and access to a digital resource portal year-round.
THE BENEFITS
What it means for your club.
For Players
Earlier identification of wellbeing concerns
More confident and supported young athletes
Safer, more inclusive club environment
Reduced escalation of avoidable issues
For Volunteers, Leaders & Coaches
Clear guidance on what to do (and what not to do)
Increased confidence handling sensitive situations
Reduced uncertainty and emotional burden
Demonstrates proactive duty of care
Structured, repeatable framework
For Parents
Increased trust in the club environment
Clear communication pathways for concerns
Greater confidence their child is supported
Reinforces the club's player-first reputation
WHAT’S INCLUDED
Program elements.
Everything your club needs to build a structured, sustainable approach to wellbeing — delivered by accredited trainers with real sporting experience.
Accredited Training: Youth Mental Health First Aid
A 2-day in-person or blended online eLearning course that teaches adults how to recognise, respond to and support young people experiencing mental health challenges. Evidence-based, nationally recognised, and delivered by a Prime Effect accredited instructor.
Club Wellbeing Leadership Module
Practical training covering role clarity and boundaries, escalation pathways, managing parent conflict, supporting anxious athletes, bullying and social exclusion, critical incident response, and volunteer burnout prevention.
Ready-to-use Club Wellbeing Toolkit
Your club receives a complete toolkit including a wellbeing policy template, incident response flowchart, local referral directory template, parent and coach communication templates, a concern reporting guide, and an annual review checklist.
Ongoing Support & Network
Monthly network webinars, a club education series covering neurodivergent athletes, First Nations culture, gambling harm, and parent-coach conflict — plus annual parent education webinars, peer learning, and guest expert sessions.
NATIONAL ALIGNMENT
Supporting the Australian Sports Commission’s Play Well Strategy.
The Club Wellbeing Leader Program aligns with the Australian Sports Commission's Play Well Strategy, supporting clubs to strengthen wellbeing leadership, inclusion and player support across six key areas: empowering people and organisations, activating safe sporting environments, driving lifelong investment in sport, building connections across sport, equitable access and inclusion, and transforming sporting culture.
The program also aligns with the National Principles for Child Safe Organisations, helping clubs demonstrate recognisable safeguarding practices — from early identification of distress to clear escalation pathways.
PRICING
Affordable investment in your club's future.
Clubs have a duty of care to provide a reasonably safe environment for young athletes.
